Interesting Concepts
© Heather Ross
2MarketU team

During the course of our marketing and design projects we have encountered many questions asking what we think about certain marketing and business ideas. We chose to share them here in hopes it may assist you with any ventures you may be considering. Check back often as we will be constantly adding new concepts and ideas.

Online Communities and Dating Sites

These sites can produce very high traffic and revenue when given a lot of thought and attention. The first thing to consider is do you have a "niche" market or idea that would generate this traffic? If your answer is yes then you may have grounds to proceed. Many entrepreneurs have started sites such as these where a certain segment of the population gathers to discuss and share ideas. Anything from parenting to web site design to cowboy dating. As with any business you need to use the marketing techniques and strategies that will appeal to your audience such as those outlined on our Marketing Strategies page. Determine the content you'd like to provide on your site, check competitor sites and offer something they don't. If you're starting a dating site offer a free registration period or paid service enhancements (e-mail capability, instant messaging, etc.), testimonials from members or "matched" couples or a newsletter listing local singles events. Whatever you decide, make it interesting to the user. Offer something unique. Generate more revenue by soliciting advertisers specific to your community or locality.

FREE Television Exposure

Have you ever wondered what it would be like to produce your own television show? Would you like to learn how to use a professional camera and editing equipment in order to produce your show? Look no further than your local cable provider and their Public Access Channel. Here you can produce any type of show you'd like for airing on any Public Access channel worldwide. There are certain restrictions on "for profit" ventures, however, each cable company has their own guidelines on exactly how much you can talk about your own business. You will first need to attend a "new producer's orientation" class, a second meeting to discuss your show idea and then camera operation and editing classes if you'd like to use the station's equipment and shoot outside the studio. A great way to learn a new field and gain a better understanding of outlets available to you and your business.